Vancouver Realtor Email Blasts

Realtor® Listing Marketing Solutions

Dara Sklar

Have you looked at your own website, lately?

I hadn’t.

Seriously! I look at my clients’ websites all day long, and I only recently went to my own website for the first time in way too long.

Thankfully, it was still standing! But it reminded me how easily we can get caught up working in our businesses and not on our businesses.

overstuffed-inboxYou get me.
You’ve heard that expression before.

So, here I am (and at least I’m posting a new blog)!

But what ACTUALLY prompted me to write this post is that I emailed my clients about this, thinking my confession about website absence it would strike up some good conversations. I asked what people had been meaning to work on for their businesses, but hadn’t.

I had one client reply with at least TEN items on her to do list, and I loved that insight.

You see, I almost exclusively only hear about the things that clients are delegating to me, and I rarely get the backstage pass to what else they feel they’re behind on.

Her to do list could easily be split into three categories:
1) Money making opportunities (interacting with past clients and prospects)
2) Productivity opportunities (improving internal processes)
3) Self-improvement opportunities (updating bio/brand/website)

My reaction and reply to her was instant: prioritize the actions that will make you the money.
(She probably wasn’t even looking for feedback, but if you know me at all, you know I can’t help myself.)

So, here’s my question to you. If you listed out your top ten business to-dos, what are your categories, and are you focusing on the actions that will move your business forward?

Email me – I’d love to know.

~Dara

 

Hot topic: Responsive Ubertor Templates

During the past few months a lot of the work we have been doing was upgrading existing Ubertor sites to one of their new responsive templates. If this is something you have not considered yet – keep reading!

As you know, everyone is surfing the internet on a variety of devices these days. Whether it’s on an iPhone, an Android phone, an iPad or other tablet, or a laptop or desktop, on screens of all sizes – it’s important for your website to look great for every visitor, no matter how big or small their screen is!
This is such a hot topic these days, that Google has announced that it will be rewarding mobile-friendly websites. 

Ubertor has recently released a series of Responsive Theme Templates that we are encouraging all our clients to move to so that everyone’s website benefits from looking “right” on all devices, all the time, and that Google will send visitors to your website.

If you are interested in hearing more about this and would like to have a look at the sample sites for the available themes that we have set up, just pop me an email today to get started!

Now that we’ve settled that – I have two tips for you today…

FIRST TIP – Google My Business
We have always thought that having your business details listed on Google Places is a great idea. It’s like a yellow pages listing but for YOU, and it’s free!
Places has recently been changed to Google My Business. Still the same concept and the one place to list your business details that will be shown on Search, Maps or Google+. If you previously used Google Places your account has been automatically upgraded – now is a great time to check if your details are up to date! If you are not listed yet… get onto it!

SECOND TIP – Keep in touch!
We love keeping in touch with you and sharing helpful tips and news. Have you thought about sending a Newsletter to your database… But the thought of having to learn a new procedure and deal with the technical aspects of doing that are just daunting? Let us do it for you! Check our website or contact us to find out more.

Success Story: Reciprocity Listings

We recently set up a series of Reciprocity pages on a client’s Ubertor website, and I wanted to share the results with you.

Their website visits increased to almost 200 people per day, as you can see below:

I’m so pleased with this success! I wanted to show you the power of having these listings (properly set up) on your website.

Here’s how it works: Reciprocity Pages are pre-established property search results that display on a series of pages on your website. Ubertor does not charge any monthly fee for this, and we have a successful formula figured out when we do the setup for you, including optimizing the pages for Google to index daily, and adding a Call-To-Action to invite visitors to contact you for details on the listings displayed.

We set up different pages and optimize them differently for each client, so as to maximize the impact for each individual agent, based on their target market and areas.

This functionality is available for the REBGV and FVREB.
We would be happy to discuss what we can do to increase your website visits, so pop me an email today to get started!

Now that we’ve settled that – I have two tips for you today…

FIRST TIP – Do it well, or don’t do it!
Many of us use the start of a new year to renew our focus on the objectives and goals we hope to accomplish. We believe it is also a great time to look at the things we should stop doing! Revaluate your marketing strategy, what works for you and what doesn’t? If you do something well, keep doing it, if it doesn’t work for you – don’t waste your time on it!

SECOND TIP – Attract attention!
Have a special property you want to really stand out? Think about setting up a Single-Property Website. This product is ideal for the agent who has a high-end listing with professional photography, looking to appeal to the high-end buyers, and other luxury home-owners.

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